"Me to We Artisans," founded by Roxanne Joyal (Manitoba & Hertford 2001), is featured in the National Post
/"Roxanne Joyal identified the problem as a simple case of supply and demand.
In Kenya, she saw “talented Maasai beaders forced to travel daily to small tourist markets flooded with similar products, where they would sometimes sell their beadwork at a loss.” Read more at the National Post.